Juul Labs, Inc., better known simply as Juul, is one of the most popular manufacturers of e-cigarettes in the United States. The company, which divested its operations from parent company Pax Labs two years ago, also manufactures cartridges that contain nicotine salts, flavoring, and propylene glycol.
Juul’s e-cigarettes have become particularly popular among people under the age of 18, especially those who are attending school across the United States. This is because Juul e-cigarettes are so sleek and easy to hide. Further, they look much like USB drives, further concealing them from teachers’ and administrators’ eyes.
As such, backlash has been voiced by parents, school officials, and others throughout the past two years.
North Carolina just yesterday became the first state to file a formal lawsuit against Juul Labs, Inc.
Attorney General Josh Stein, the attorney general of North Carolina, was ultimately the one who formally filed the lawsuit, claiming that Juul Labs, Inc., was directly responsible for not adhering to the rules and guidelines set forth by the state’s Unfair and Deceptive Trade Practices Act.
Attorney General Stein alleges that Juul violated the Unfair and Deceptive Trade Practices Act by wrongly representing the potential dangers of nicotine in all of its e-cigarette products.
Stein further went on to say that Juul knowingly crafted and advertised its products in a manner that was designed specifically to generate interest among high schoolers and even younger kids, all of whom are not old enough to buy tobacco legally in the United States.
In a tweet from the state’s official Twitter account for its Attorney General, which can be found at @NCAGO, the agency alleged that Juul is responsible for having purposefully targeted people under the age of 2018 and misled them about the potential risks of using its e-cigarettes.
One of the changes that the North Carolina Attorney General has asked Juul to adopt is restricting the variety of vape juice flavors that it currently sells. Mango, which is currently one of the most popular flavors among Juul users in the United States, is a very fruity flavor that has widely appealed to young people across the nation.
Further, Attorney General Josh Stein asked Juul to get rid of all of its stores of consumer information in which the company’s directors are unable to confirm that they are at least 18 years of age. Stein also wants Juul to stop doing business with minors in the state.